Common Good | Jan 2021

【CreatingSharedValue】Driving business and social good through visionary business philosophy

Business market nowadays emphasises sustainablility. Entreprises can no longer be fixated on profit-maximisation but also making a positive impact towards other stakeholders, for instance, society, environment and its staff members. At Stan Group, Creating Shared Value (CSV) is the DNA that drives our sustainable development. With this corporate mission, we strive to attain our goal of “creating shared value for all”.

To achieve CSV, the Group has been dedicated to developing THE STILE, innovative businesses with social purposes. The STILE starts from discerning the needs of society, resulting in the development of sustainable business models in senior care services and entrepreneurial platforms, bringing mutual-benefits to both corporate and community. Pine Care Group (Hong Kong stock code: 1989), our strategic partner, has been providing quality and professional elderly nursing homes and day-care services for years.  And Stan Group works closely with Pine Care Group, bringing our respective expertise in hospitality and senior care together, to launch Patina Wellness, Hong Kong’s first integrated elderly wellness hub residence, which enables seniors to enjoy ageing in place and a hassle-free retired life. Moreover, through The Wave, an integration of co-working and event space, the Group provides all-rounded support for young entrepreneurs to turn dreams to reality, grow ideas to business, and unleash potential into strength.

Stan Group takes the lead in CSV benchmarking by engaging in B Corp Certification, introducing international standards to the measurement of positive impacts brought by the Group to society. The Group’s businesses, The Wave and Hotel Ease.Tsuen Wan, have received the B Corp Certification in 2017 and 2019 respectively. The Wave is the first for-profit corporation in Hong Kong to obtain the Certification, whereas Hotel Ease.Tsuen Wan is the first B Corp hotel in Asia, demonstrating an international recognition of Stan Group’s effort in creating shared value.

The Group considers every staff member to be integral parts of the corporation, hence introducing Credit System and Buy-a-Brick programme to encourage staff members to participate in corporate innovation, cultivate entrepreneurship, and ignite transformation. This initiative also enables them to generate wealth and share the reward alongside the Group.

Looking ahead, the Group is determined to carry forth the mission of creating shared value, achieve mutual-benefits on both corporate and community levels, uncover unmet needs in society, and bringing a flourishing tomorrow by creating shared value for all.

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